A digital platform designed to streamline car service booking, dealer operations, and customer experience through an end-to-end, user-centric system.
Industry
Auto-Fintech
Year
2025-2026
Project Overview
The project focused on creating a scalable and intuitive dealer platform that simplifies service scheduling, inventory visibility, and operational workflows while improving transparency and convenience for customers.
Role & Responsibilities
Owned end-to-end UX strategy and UI design
Conducted requirement analysis with stakeholders
Defined user flows, IA, and design standards
Delivered wireframes, high-fidelity UI, and design handoff
Collaborated closely with product and development teams
Workflow
1. Research & Discovery
Before jumping into design, I focused on understanding the problem space and user expectations.
Analysed existing Dealer Management Systems (DMS) and car dealer platforms
Reviewed competitor platforms to identify usability gaps and opportunities
Studied real-world dealer workflows such as service scheduling, inventory handling, and customer communication
Identified key user roles: Dealer, Consumer, and System Admin
2. UX Strategy & Information Architecture
Defined clear user journeys for each role
Structured the platform navigation to reduce complexity and multi-click actions
Mapped critical scenarios such as service availability conflicts, time-slot limitations, and inventory pricing logic
3. Wireframing & UI Design
Created low-fidelity wireframes to validate flows early
Designed high-fidelity screens aligned with a modern, scalable UI system
Focused on clarity, accessibility, and decision-making support for users
Designed dashboards, alerts, analytics views, and transactional screens
4. Validation & Iteration
Iterated designs based on stakeholder feedback
Refined edge cases, empty states, error messages, and system alerts
Ensured the final design was development-ready and scalable for future features
